Performance: Hybrid Apps Vs Native Apps

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“While 79 percent of consumers would retry a mobile app only once or twice if it failed to work the first time, only 16 percent would give it more than two attempts. Poor mobile app experience is likely to discourage users from using an app again.” – Source

This is obviously true, mainly because it is something that we do too. With options available for so many On Demand services in the Mobile App world, customer satisfaction is everything. A customer wants things done in a jiffy, plus it has to be convenient too, and if your App is not giving them that, they move onto another App for a same/similar service.

As you know, an App can be Native and Cross-Platform (Hybrid), and while there are main fundamental differences between both, we will here, in this article discuss about the Performance of both Apps.

We have met businessmen and App developers who bat for both teams, we will lay out their reasons, and find out why they are happy with their Native or Hybrid Apps, performance wise.

As you may know, a Native App is one that is designed specifically for one type of Operating System – iOS, Android (We shall consider the majorly used Mobile OS for argument sake). While iOS uses Objective C and C as its programming language, Android uses Java.

With no grey areas, Native Apps are strictly for one type of phone(s), thereby making people hoping to cover one market release specific to their phones. Now, this is understandable, but when the common App players come into the frame, they have reasons to choose Native Apps too, and the main obvious reason they tell is Performance.

Agreed, an App is dependent on various features, be it Setting the location On, or opening the Camera or saving an image. When done on a Native App, these things are seamlessly done because the code does not have to go look for any requests anywhere. Everything is set up as soon as the App is installed. This seamless behaviour plus the beautiful co-ordination this App has with the rest of the Apps in the mobile phone result in an extremely satisfying user experience, which has always been the goal.

On the flipside, Hybrid App enthusiasts believe that these issues are things of the past. With newer, better and more advanced smartphones coming up in the market, the Hybrid App developers are breathing a sigh of relief. The new age mobile devices come with processors and accompanying hardware that are sometimes even better than Computers. So, they believe that the mere processing speed that the device will deliver will take care of any performance lapse a Hybrid App might give. They say that with clean, and efficient code, there might be no difference between both!

All of us have our opinions, and we know you might have one too! While arguments are a waste of time, we love discussions! So, please feel free to drop in a comment on what you feel, and let’s get started!

Apps for Business

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Mobile Applications are easy, and provide a convenience that nothing else does. They help us get a lot of jobs done without moving an inch. And as humans are creatures of convenience, the world of Mobile apps comes with a tagline – The more, the merrier.

This concept is something that will help you, as a business owner to understand the market, improve your sales, to build a brand value, as well and increase your client base. But, as any smart business owner, you will have your doubts. There are innumerable apps available at the play store, and some even providing the same services that you are, so how do you make yours stand out? Well, we’ll take care of that.

First, let us tell you why you need a mobile App. Earlier, when people commuted, they either spoke to one another, or read a book. Now, they just browse the internet on their mobile phones. Now this could mean using the browser, but more than that, it could be listening to music on a mobile App, texting a friend through a mobile App, buying a pair of shoes, booking a cab from the bus stop to their doorstep, filling in their to-do list and even looking up a recipe for dinner – all on a mobile app!

This level of usage means, that almost every idea has a client base in the online world. So, as a business owner, you can improve your clientele without an expensive marketing gimmick, by providing the option of a mobile App.

A mobile app will ensure your presence in the customers minds when they want a service or product that they may require. It will make you more approachable, easily available, hence the more probable option to do business with. And if we go by statistics, then Enterprise mobile apps and services revenue is labelled to hit $430 million by 2021!

Squash Apps has been providing business owners with a custom made Mobile App to suit their business strategy, long term plan, as well as their client base. So, get in touch with us if you are looking to take your business to the next level, and be assured that your end product will not be one in many, but unique, and useful, for both your business as well as the customer.

Evolution of Business

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Change is constant and it isn’t surprising to know that it applies in the ever-changing world of technology and business. There was a time when business meant setting up shop at a location convenient to your target audience. Later on, with the introduction of Computers, and the magic of the Internet, we saw the birth of Online based business forums. We saw applications, and websites setup specifically to target the online audience, but the actual offices still worked up to an extent.

Then, with the introduction of portable computers, people were hooked to the online world, preferring to be connected to the internet whenever possible. By carrying laptops, because it helped them stay connected to their work, and it gave the business owners a chance to stay connected with their customers.

Businesses had a huge change as well. From traditional services, on-demand services took precedence. E-commerce sites provided the convenience that travelling long distances to shop did not. You could sit at home, browse online, and buy what you want, and it would be easily delivered to your door-step.

But we didn’t stop there, did we. Technology, and the ever-inquisitive human mind gave us the smart phone, and that is a maze in which we are still stuck in. The smart phone, as addicting as it may be, has given life to various small-time entrepreneurs, be it commercial, or social. Smart Phones meant no more carrying your heavy laptop around, and getting all the benefits and more, at the click on a button.

From connecting friends, to buying that electronic device on a flash sale, to booking a cab or even your flight, everything is now happening in a jiffy, at any time of the day or night. This is the beauty of Mobile Applications. These Applications now rule our day-to-day lives. Right from setting up multiple alarms a day to remind us of many things, to storing our list for grocery shopping later in the day, to reading the news on our way home, and switching on the torch light when there’s no current, Mobile Applications be it for any use, have taken up a big part of our lives, and will continue to do so.